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In this book Malcolm Gladwell describes three points that can converge to bring about dramatic change in society and start a movement. The first one is the context (the situational environment), the second one the idea, and the third one the people involved. Very small changes in any or several of the context, the quality of the idea (which he calls ‘stickiness’) and whether the idea reaches a very small group of key people can trigger a dramatic epidemic of change in society. Three kind op people are important to catalyze a movement: Connectors (they know everybody and bring people together), Mavens (people who know everything about a subject and spread this knowledge) and Salesmen (people who share, inspire and persuade people). We, as simple church people, can learn from Malcolm how to fuel a movement for Christ.